VANCOUVER, BC – November 17, 2008 – Live Current Media Inc. (OTCBB: LIVC), a media company built around content and commerce destinations, today announced that it achieved record third quarter revenues for the quarter ended September 30, 2008. All results contained herein are reported in US Dollars under United States generally accepted accounting principles (US GAAP). The financial results are extrapolated from the Company's unaudited financial statements and related notes included in its most recent Quarterly Report on SEC Form 10-Q.

Select Q3 2008 Financial Highlights and Corporate Developments

• Record Q3 revenue of $1.95 million, driven by significant sales growth in the health and beauty segment.
• Record Q3 Perfume.com revenue of $1.93 million, an increase of 29% compared to Q3 of 2007, marking the fourth consecutive quarter with quarterly year-over-year revenue growth of more than 27%.
• Global Cricket Ventures (“GCV”), Live Current’s international cricket joint venture, launched www.BCCI.tv, the official online destination of the Board or Control for Cricket in India (“BCCI”). BCCI.tv is the authoritative website for all of Indian national cricket. The site offers exclusive video highlights, photographs and breaking news and interviews.
• Announced a partnership with Domain Strategies, Inc., a leading internet development and management company, to jointly establish a new company for the purpose of building, managing and monetizing the www.karate.com domain name owned by Live Current. Management expects this will be a model for future partnerships for much of the Company’s valuable domain name portfolio.

Subsequent Growth-Focused Developments

• Entered into an agreement with Palo Alto-based investment bank Arbor Advisors, LLC to sell six of the Company’s non-core but highly valuable dot-com domain names from its portfolio of more than 800 domains. Live Current expects to negotiate transactions for the sale of some or all of the six domain names within the next 60 days.
• GCV was awarded the rights to build, manage and monetize the official website of the Champions League Twenty20 for a period of 10 years. The website will offer passionate cricket fans an enriched digital experience featuring video highlights, a live video scoreboard, mobile content as well as official photographs, press releases, player interviews, schedules, statistics and newsletters. The tournament will be produced and broadcast by ESPN STAR Sports who in September paid close to $1 billion to secure the media and commercial rights of the league for 10 years, representing the most lucrative rights contract ever in the sport of cricket on a per-game basis.
• GCV appointed Alex Chamberlen as Chief Revenue Officer. Mr. Chamberlen has 15 years of media experience, most recently as Global Head of Sales for Cricinfo.com from September 2004 to August 2007 and was an integral member of Cricinfo’s management team and helped to drive the business forward, culminating in its acquisition by ESPN.
• GCV launched Cricket.com Fantasy Cricket, the first major product launch at Cricket.com, which is being developed as the premier DestinationHub™ for the world's more than one billion cricket fans. Cricket.com Fantasy Cricket will be tailored for use on mobile devices and all major social networking communities, and follows the successful launch of GCV's Facebook Fantasy Cricket in spring 2008, which became the leading fantasy cricket program on Facebook.

Geoffrey Hampson, Chairman and CEO of Live Current, said, “In the third quarter, we saw continued strong growth in our core health and beauty business as well as achieving important milestones in our emerging cricket media business. Both of our core business units are now well positioned for near-term growth. Despite challenging market conditions, Perfume.com is well positioned for continued growth during the fourth quarter holiday season, our busiest and most important time of the year. GCV will launch additional exclusive cricket properties over the next several quarters, including the official website of the Champions League Twenty20.” Hampson further stated, “The value of our portfolio of exclusive digital cricket content and properties continues to grow as we launch the sites. The interest and level of engagement around cricket and, in particular, the new T20 format is astounding. The massive level of fan support and investment by major global media brands that has recently taken place bodes well for the monetization of the unrivaled set of rights acquired by GCV.”

“We continue to believe that selling non-core domain names is the least dilutive form of financing and we are making significant progress on the recently announced initiative to market up to six of our non-core but highly-prized names,” Hampson continued. “We remain bullish on the future and believe that there are several near-term wins on the horizon with enormous long term strategic value for the Company.”

Detailed information regarding Live Current's third quarter 2008 financial results can be found in the Company's quarterly report on Form 10-Q, which has been filed with the SEC and is available through the investor section of Live Current's corporate website, at http://livecurrent.com/investors.php.

About Live Current Media Inc.

Live Current builds, owns and operates some of the most powerful and engaging content and commerce destinations on the Internet, such as www.perfume.com and www.cricket.com. Through subject-specific DestinationHubs™, Live Current properties connect people to each other and to the information, brands, and products they are passionate about. Live Current has headquarters in Vancouver, Canada with a location in Seattle, WA and is publicly traded on the NASD OTCBB (LIVC). For more information, visit www.livecurrent.com.